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Ctrip data shows that since the end of November, the sales of ice and snow travel products have started. In the past week, the search volume of "skiing" on the platform increased by 50% month-on-month, and the search popularity of ice and snow related products continued to rise in December.As for the market outlook of the brokerage sector, Guojin Securities said that in 2025, liquidity is expected to be further relaxed, which will improve the stability of the market, the improvement of economic fundamentals will be confirmed, and the stock market is expected to rise further, which will benefit the valuation and performance of the brokerage sector.The big financial sector rose in intraday trading.

Ice and snow economy concept stocks have been active recently and strengthened again yesterday. At the close, Jingxue Energy Saving had a daily limit of 20%, Dalian Shengya, Yingpaisi and Iceberg had daily limit, and Changbai Mountain and Sanfu Outdoor rose by over 5%.Citic Securities said that near the Spring Festival, the superposition policy is expected to heat up, and consumption is expected to usher in a new round of rebound and repair. CITIC Securities suggested that the consumption allocation should be progressive from both offensive and defensive to flexible varieties. In terms of both offensive and defensive, we can pay attention to consumer internet, dairy products with low valuation and high return, and mass catering that are expected to be the first to stabilize; In the aspect of flexibility, the catering supply chain, alcohol, human resources services, hotels and so on with obvious pro-cyclical characteristics are considered.Guolian Securities recently announced that the M&A Review Committee of Shanghai Stock Exchange is scheduled to hold the 6th M&A Review Committee review meeting in 2024 on December 17th to review the company's application for this transaction.

The big consumption sector has become the strongest main line of the market.Yesterday, the big consumption sector "blossomed more", with retail, ice and snow tourism, food and beverage leading the way. At the close, among the retail stocks, more than 20 shares including Three Squirrels, Maoye Commercial, Zhongbai Group, Hangzhou Jiebai, Yimin Group, Cuiwei and Guangbai have daily limit.